Directions EMEA 2023

Matt leads Sales & Marketing for Ciellos, a Microsoft Dynamics 365 technology consulting powerhouse. He is an energetic, results-oriented executive with over 25 years of experience in professional services, including 4 years in the Microsoft Dynamics ecosystem. Matt started his professional journey at Deloitte followed by a decade with Bain & Company, where he was a Partner.

Robin Abramson is an Analytics Professional with 19 years of experience in information technology. She is a FastTrack Recognized Solution Architect in Power BI, and specializes in Power BI architecture, development and design with a focus on dynamic reporting. She has worked with the Federal Government, Fortune 500 & Healthcare Companies as well as Ivy League Universities. Ms. Abramson served on the Board of Directors of the non-profit Professional Association for SQL Server (PASS) as Director of Member Products and Services for 2001 - 2002. Her experience includes all facets of Enterprise data with a focus in recent years on visualization and reporting. She has been a Microsoft FastTrack Recognized Solution Architect in Power BI since 2021.

Johan Adenmark is CEO of NAB Solutions and SmartApps. He has been in this guild since Navision Financials 1.1 and had most roles himself. He has not been allowed to write code for many years but is having fun anyway spreading the gospel of Business Central.

Based in Toronto, Nour Ali leads the Go-To-Market strategy for Microsoft's Business Applications, targeting over 34 million small and medium-sized businesses (SMBs) across North America. With a focus on Dynamics 365 and the Power Platform, she looks to drive digital transformation and business growth for SMB customers.

As a Territory Channel Manager on Microsoft's Tech for Social Impact team, I help direct and indirect Microsoft partners sell Microsoft solutions and their managed services to nonprofit customers that helps them achieve their mission driven outcomes.

Henrik has been working in the Microsoft Dynamics business for +12 years in various roles. He is WW SMB Sales Lead for Dynamics365 in the Non-profit Industry.

AJ is a recovering consultant with 16 years of experience working with Business Central and its predecessor NAV and a Microsoft MVP since 2018. He is a prolific public speaker and has been presenting sessions on Business Central, Power BI, sales and leadership topics at Partner and User-Group conferences since 2012. Before joining DSWi as a Partner and COO in 2018, he served as a practice leader, presales specialist and product evangelist at well-known NAV partners in North America. AJ is a member of the Business Journals Leadership Trust and a recipient of multiple accolades, most notably the BCUG / NAVUG All-Star, the Community Summit Legends Award and the Directions North America Under 40 Excellence awards.

Tasha Anspach, Enterprise Engagement Lead at Dynamic Consultants Group, is a distinguished consultant with a deep acumen in D365 Business Central & Power Platform. Drawing from her experience in Dynamics SL support, ISV assistance, and crafting solutions for multifaceted industry scenarios, Tasha guides businesses towards transformative success. She is not only a beacon of sales and technological expertise but also harbors a whimsical passion for unicorns, symbolizing her unique approach to business solutions. Tasha champions organizations to realize their fullest potential through technology.

Holly Armitage is a a seasoned professional with over two decades of experience in the world of Microsoft Dynamics GP and Business Central. With a passion for numbers and a knack for simplifying complex financial concepts, she has dedicated her career to helping businesses optimize their financial processes. Currently serving as a Senior Microsoft Dynamics 365 Business Central Consultant, she brings a wealth of expertise and a deep understanding of the intricacies of financial management.

Born in Dortmund, Germany I've started developing for Navision back in 2006. In 2011 I've founded bms and we've grown to a dynamic team – with years of experience. Capable, flexible, perceptive – and with both feet firmly on the ground. Highly innovative – it doesn’t matter whether you are a global player or a family business, we are familiar with all types of operations. With this mix, we have been successfully implementing ERP projects for our customers from a wide variety of industries for more than 10 years – reliably, efficiently and always on an equal footing.

I have over 25 years of marketing experience. I enjoy working with Biz Apps SI’s on programs, incentives, planning, and lead generation efforts.